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Comment | QPR: The Modern Circus of West London – Column
at 13:35:29
Really great piece which echoes a lot of pub chats I've had with mates over the last few years. In a world where clubs are often referred to as brands - how do we build a narrative that people can buy in to (I work in branding so sorry for the jargon).
Clubs like Arsenal and Bohemians (Ireland) do an amazing job of building a narrative around their heritage. I feel like QPR have such a rich heritage, described in this article, of cultural diversity and influence over popular culture - I'd love to see the club celebrate this even more and use our strengths to strengthen our identity ad grow our fanbase |
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