"Previously the sole domain of local businessmen - and, less commonly, businesswomen - growing numbers of clubs are now benefitting from the weight, and substantial cash, of celebrities, publicity-hungry entrepreneurs, social media gurus and foreign investors enticed by the lower reaches of England's football pyramid, which encompasses everything below the fully professional League Two.
Average weekly attendances across the top four non-league tiers reached an all-time high of 117,586 last season, marking an increase of 43% over the past five years and 89% in a decade.
Reynolds and McElhenney are now far from the only famous faces on the scene.
When multi award-winning rapper Stormzy and former Crystal Palace footballer Wilfried Zaha bought ninth-tier Croydon Athletic in 2023, their motivations were boosting the London borough in which they both grew up.
The club immediately won promotion in their first season."
https://www.bbc.co.uk/sport/football/articles/c4g8gpe9yrjo |  |
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