With all the speculation surrounding players leaving or Swansea targets going elsewhere we’ve had a look at some of the finances that will be coming into the Swans over the summer and beyond. These are guaranteed incomings, not projected, and there are a few surprises.

Many saw the EFL TV deal as a bit of a pain last season. Fixtures changing or more likely being moved to 12:30pm kick offs on a Saturday. Long trips for Swans fans started immediately away to Middlesbrough for the first game of the season.This came about as a result of the new global deal (Sky Sports) offered to EFL clubs which they agreed to before last season started. DAZN tried and failed, but what does it all mean ?

First off those fans who couldn’t get to games saw a minimum of twenty four LIVE fixtures on TV. The new Sky Sports Extra service bringing LIVE feeds into their customers living rooms, albeit the commentary and co-ordination issues weren’t the best at the start. The change in how this new deal worked didn’t affect clubs as much as first thought, in the Swans case attendances dropped when the football was poor and reached almost twenty thousand at the end of the season when it got better. Proof if it was ever needed that if the quality is good then people will come. Swansea City have to work on this because keeping those attendances is hard, keeping those people inside the ground spending money is harder. The catering aspect needs a complete overhaul. It just isn’t appealing. The view from those who negotiated the EFL deal is that clubs didn’t do enough in certain cases to maximise the extra capital gained from the new deal and it was spent elsewhere.

That’s natural.

This coming summer there will be income coming into the club which can be described as a given. First off each Championship club this coming campaign will have a five million pounds payment from the Premier League. That’s a solidarity payment agreed already. But just for Championship clubs. The pyramid below get far less. The Sky deal will bring in around 4.2M for the Swans but that’s just a basic figure. Games featured LIVE have accumulated additional income of two hundred thousand pounds plus with some clubs getting double that. Then there is the international TV rights clause which will see Swansea City pocket around one and a half million pounds this season. There is also around a million pounds coming in from an associated marketing deal. That’s means from June 30th this year the Swans will be able to pocket in and around £10.5M with some extras like the negotiated LIVE match fee.

A relegated club such as Cardiff City will no longer receive the amounts that Swansea City do. They will lose a projected income of around seven to eight million pounds as a result of their fall into League One. And that’s just on the figures we report in today’s feature. A drop a league down can have catastrophic results on guaranteed income as opposed to a Championship club. None of this Championship income is affected by profit and sustainability at origin. This is why it’s so important to increase commercial revenue, which is a top priority this summer, and of course tackle the outgoing expenses of getting players in with transfers out. Swansea will attempt to balance the books by doing this.

This is why a decision has been made by the club that ‘make do’ players Mykola Kukharevych and Jerry Yates as an example are earmarked for sale if at all possible. Then the salary cut for new players coming in will see Swansea City looking to put new players on initial contracts similar to Ronald, Eom, Franco, Vipotnik and Bianchini. (5-6k a week before bonuses) Vigouroux is slightly different, but not a lot more. Getting players out on loan like Bianchini with the interested club paying as much of their salary as possible is also an aim. Although Kristian Pedersen is on nowhere near the projected 18k a week reported elsewhere getting him off the books alongside Nathan Tjoe-A-On is welcome. Both will leave as will Cyrus Christie. Along with Joe Allen and Kyle Naughton retiring from the game there’s five players who have their salaries removed from the pay roll. That’s a near thirty thousand pounds a week and a cumulative saving of £120k a month.

Hannes Delcroix and Lewis O’Brien also free up around thirty five thousand pounds a week with a huge amount of that going to Nottingham Forest for Lewis. That’s another £140k a month. We are now talking a figure of about a quarter of a million pounds a month saved at this moment in time. We are just referencing the first team here as we hear a number of the U21 squad will also be released this closed season. Harry Darling still remains a doubt, whether we hear from the club that he has refused his new terms or they just let it run until they report their released list is a matter of conjecture now. If he does leave and Wrexham win his signature, that for us is a bit of a kick in the face leaving for another Welsh club.

However, there are now three targets in the making to replace Darling, it’s really a matter for him.

Graph : Wrexham Insider & Photographs, open source via Swansea Independent

ReslovenSwan1 added 20:09 - May 11 Swansea by offering Darling good money has forced Championship rival to pay more of the budget on him. If the recruitment is top notch then he can be replaced by someone younger better and cheaper, Contract signing deadline belonged in May 2024 . The club cannot be too nice to allow this. Asoro was treated brutally but still gave Swnsea a good word to the new Swedish winger.

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