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Bloomburg Swans article 23:02 - Sep 5 with 3282 viewsRhonddaSwans

Found this article from bloomburg.
These owners are taking us on a ride something special is coming.



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Bloomburg Swans article on 08:15 - Sep 6 with 3032 viewsWhiterockin

The article in detail for those who can't open it. Could this be the project that has been touted over recent months.

Swansea City AFC is seeking to raise £50 million in equity to accelerate the club's growth.
The club could be valued at £160 million after the fundraising, according to investor documents.
The proceeds will be used for raising wages and acquiring players, as well as for expansion of real estate and hospitality facilities.
Swansea City AFC, the second tier football team, is seeking to raise £50 million ($67 million) in equity to accelerate the Welsh club’s growth.

Swansea City, which counts Croatian footballer Luka Modrić and rapper Snoop Dogg among its backers, could be valued at £160 million after the fundraising, according to investor documents reviewed by Bloomberg News. The club owners plan to use the proceeds on raising wages and acquiring players, as well as for expansion of real estate and hospitality facilities such as the fan zone.

Founded in 1912, Swansea City spent seven consecutive years in the English Premier League between 2011 and 2018 before being relegated to the second tier. The team ranks seventh in the Championship League after four matches into the current season. The Welsh club is targeting to earn promotion back to the Premier League within three years, the investor documents show.

The majority owners of Swansea City are the American businessmen Brett Cravatt and Jason Cohen. They are founding partners of Magellan Equities, which invests in software, sports and local services companies.


Swansea is looking to increase its matchday revenue and domestic sponsorship and has achieved consistent success in player trading over the last three years. In the fiscal year ended June 2024, the club’s total revenue was roughly £32 million including about £10.5 million profit from player trading. Excluding player trading, the team booked a £20.2 million loss in earnings before interest, taxes, depreciation and amortization.

The club also touted the “Luka Effect” as Modrić, a Ballon d’Or winner, would call all of the top recruitment targets to explain the advantages of joining Swansea City and how to improve as a player, the documents show.

A representative for Swansea City declined to comment.
[Post edited 6 Sep 8:30]
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Bloomburg Swans article on 09:54 - Sep 6 with 2880 viewsjohnlangy

Bloomburg Swans article on 08:15 - Sep 6 by Whiterockin

The article in detail for those who can't open it. Could this be the project that has been touted over recent months.

Swansea City AFC is seeking to raise £50 million in equity to accelerate the club's growth.
The club could be valued at £160 million after the fundraising, according to investor documents.
The proceeds will be used for raising wages and acquiring players, as well as for expansion of real estate and hospitality facilities.
Swansea City AFC, the second tier football team, is seeking to raise £50 million ($67 million) in equity to accelerate the Welsh club’s growth.

Swansea City, which counts Croatian footballer Luka Modrić and rapper Snoop Dogg among its backers, could be valued at £160 million after the fundraising, according to investor documents reviewed by Bloomberg News. The club owners plan to use the proceeds on raising wages and acquiring players, as well as for expansion of real estate and hospitality facilities such as the fan zone.

Founded in 1912, Swansea City spent seven consecutive years in the English Premier League between 2011 and 2018 before being relegated to the second tier. The team ranks seventh in the Championship League after four matches into the current season. The Welsh club is targeting to earn promotion back to the Premier League within three years, the investor documents show.

The majority owners of Swansea City are the American businessmen Brett Cravatt and Jason Cohen. They are founding partners of Magellan Equities, which invests in software, sports and local services companies.


Swansea is looking to increase its matchday revenue and domestic sponsorship and has achieved consistent success in player trading over the last three years. In the fiscal year ended June 2024, the club’s total revenue was roughly £32 million including about £10.5 million profit from player trading. Excluding player trading, the team booked a £20.2 million loss in earnings before interest, taxes, depreciation and amortization.

The club also touted the “Luka Effect” as Modrić, a Ballon d’Or winner, would call all of the top recruitment targets to explain the advantages of joining Swansea City and how to improve as a player, the documents show.

A representative for Swansea City declined to comment.
[Post edited 6 Sep 8:30]


I love reading stuff like this.

There's nothing wrong with us as supporters being ultra positive, albeit with that memory at the backs of our minds telling us we shouldn't go nuts with spending, but it's yet another boost to the positivity to read articles like this which give us an idea of how the owners are looking to plan for the future.

Targeting promotion back to the PL is what we all want but if the plan really is to achieve it over a three year period then that suggests a planned building process not a 'throw money at it' attitude.

Three years gives us another six transfer windows to build up the squad and that makes sense to me.
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Bloomburg Swans article on 22:54 - Sep 6 with 2391 viewssons_of_omri

Bloomburg Swans article on 09:54 - Sep 6 by johnlangy

I love reading stuff like this.

There's nothing wrong with us as supporters being ultra positive, albeit with that memory at the backs of our minds telling us we shouldn't go nuts with spending, but it's yet another boost to the positivity to read articles like this which give us an idea of how the owners are looking to plan for the future.

Targeting promotion back to the PL is what we all want but if the plan really is to achieve it over a three year period then that suggests a planned building process not a 'throw money at it' attitude.

Three years gives us another six transfer windows to build up the squad and that makes sense to me.


Yeah but don’t forget - Cardiff fans say they’re the bigger club.
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Bloomburg Swans article on 12:48 - Sep 7 with 2049 viewsjohnlangy

Bloomburg Swans article on 22:54 - Sep 6 by sons_of_omri

Yeah but don’t forget - Cardiff fans say they’re the bigger club.


How on earth could anyone argue with them .
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Bloomburg Swans article on 13:03 - Sep 7 with 2006 viewsWhiterockin

Bloomburg Swans article on 22:54 - Sep 6 by sons_of_omri

Yeah but don’t forget - Cardiff fans say they’re the bigger club.


Debt wise yes everything else no.
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Bloomburg Swans article on 13:06 - Sep 7 with 1974 viewsunion_jack

Bloomburg Swans article on 12:48 - Sep 7 by johnlangy

How on earth could anyone argue with them .


And yet more proof (ignore the title)

https://www.walesonline.co.uk/sport/football/football-news/cardiff-city-player-s

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Bloomburg Swans article on 20:54 - Sep 7 with 1641 viewsguthrieintherain

Bloomburg Swans article on 13:03 - Sep 7 by Whiterockin

Debt wise yes everything else no.


Concourse is massive

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Bloomburg Swans article on 21:57 - Sep 7 with 1535 viewssons_of_omri

Bloomburg Swans article on 13:06 - Sep 7 by union_jack

And yet more proof (ignore the title)

https://www.walesonline.co.uk/sport/football/football-news/cardiff-city-player-s


Having worked at Manchester City and Leicester City Brian Barrie Murphy only realised how massive Cardiff City was when he attended a fans forum 20 miles away in Maesteg…….

Jesus, do you think the writer of that piece actually read it back without laughing?? It’s one of the most unbelievably cringiest things I’ve read - even from them.
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Bloomburg Swans article on 08:52 - Sep 8 with 1312 viewspencoedjack

Bloomburg Swans article on 13:06 - Sep 7 by union_jack

And yet more proof (ignore the title)

https://www.walesonline.co.uk/sport/football/football-news/cardiff-city-player-s


'It took an hour to get from the Vale hotel to Maesteg' was he cycling?

He should of popped into Pencoed enroute.
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Bloomburg Swans article on 10:45 - Sep 8 with 1198 viewsjohnlangy

Bloomburg Swans article on 21:57 - Sep 7 by sons_of_omri

Having worked at Manchester City and Leicester City Brian Barrie Murphy only realised how massive Cardiff City was when he attended a fans forum 20 miles away in Maesteg…….

Jesus, do you think the writer of that piece actually read it back without laughing?? It’s one of the most unbelievably cringiest things I’ve read - even from them.


I remember attending a fans forum in Carmarthen (which was packed out) which is 28 miles away from Swansea. 28 is 40% more than 20 so does that make the Swans 40% bigger than Cardiff ?

That's how ridiculous the point is.
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Bloomburg Swans article on 14:47 - Sep 8 with 983 viewssons_of_omri

Bloomburg Swans article on 10:45 - Sep 8 by johnlangy

I remember attending a fans forum in Carmarthen (which was packed out) which is 28 miles away from Swansea. 28 is 40% more than 20 so does that make the Swans 40% bigger than Cardiff ?

That's how ridiculous the point is.


You may have a point there lol. Have we had fans forums further afield?
I suppose the main point of my post was how WOL mention how massive they are and Man City in the same sentence.
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