| Southend (H) 23:07 - May 7 with 12601 views | Shun |
Has anybody seen this match advertised on any billboard or bus stop around town? I only ask as I travel around the whole of Rochdale regularly and I haven’t. I posted similar on Twitter, but why is this game not plastered every-bloody-where?
Thousands of people drive past those animated billboards at St.Mary’s Gate every day (usually sat next to them in traffic). That’s just one of dozens of locations that get thousands of Rochdalian eyes on them daily. Why haven’t we got any advertisement up? It’s no use advertising on the official website or emailing season-ticket holders, we already know about it. Billboards, bus stops, even a great big banner on Sandy Lane right outside the ground. This is our biggest game in years yet the average Rochdalian has no idea about it.
Edit: I in no way meant to detract from the positivity of the other thread or that wonderful video, but I do think this conversation needs to be had. [Post edited 7 May 23:17]
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| Southend (H) on 21:37 - May 11 with 3130 views | James1980 |
| Southend (H) on 20:29 - May 11 by Trev |
I'm sure that's not helping, either. |
Have the trust or club advisory board spoken to the club about this? |  |
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| Southend (H) on 22:13 - May 11 with 2999 views | DaleFan7 |
Last time we advertised a game and people supported us we served up dross and were knocked out of a cup by a part time team. It was hardly advertisement for floating fans to come back and pay £20+ to watch it again.
I suspect most floating fans will be waiting to see if we make it to Wembley this time. | | | |
| Southend (H) on 22:22 - May 11 with 2984 views | D_Alien |
| Southend (H) on 22:13 - May 11 by DaleFan7 |
Last time we advertised a game and people supported us we served up dross and were knocked out of a cup by a part time team. It was hardly advertisement for floating fans to come back and pay £20+ to watch it again.
I suspect most floating fans will be waiting to see if we make it to Wembley this time. |
Precisely
Surprised that those advocating an extensive marketing campaign (at this stage) can't see this
In that respect, the repercussions of the Spennymoor debacle linger on, as those who saw it for what it was understood at the time - and i'm not just talking about the result
Only positive performances - in key fixtures - can change that [Post edited 11 May 22:34]
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| Southend (H) on 22:39 - May 11 with 2933 views | 442Dale |
| Southend (H) on 22:22 - May 11 by D_Alien |
Precisely
Surprised that those advocating an extensive marketing campaign (at this stage) can't see this
In that respect, the repercussions of the Spennymoor debacle linger on, as those who saw it for what it was understood at the time - and i'm not just talking about the result
Only positive performances - in key fixtures - can change that [Post edited 11 May 22:34]
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Luckily performances improved straight away and, bar Fylde and the dead rubber last day, results did too. The amount of Dale fans at the Hartlepool game was promising.
The poor first half, disappointing end to the game and subsequent trouble would have had an effect on some floating fans for sure. But maybe a few then returned once we got a couple more wins looking at that Hartlepool attendance.
Then again, whilst results determine mood, that’s something all potential Dale supporters will have to get used to, because we’ll have some bad seasons again in the future. |  |
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| Southend (H) on 23:00 - May 11 with 2866 views | D_Alien |
| Southend (H) on 22:39 - May 11 by 442Dale |
Luckily performances improved straight away and, bar Fylde and the dead rubber last day, results did too. The amount of Dale fans at the Hartlepool game was promising.
The poor first half, disappointing end to the game and subsequent trouble would have had an effect on some floating fans for sure. But maybe a few then returned once we got a couple more wins looking at that Hartlepool attendance.
Then again, whilst results determine mood, that’s something all potential Dale supporters will have to get used to, because we’ll have some bad seasons again in the future. |
That's a different discussion
In terms of marketing the Southend fixture, the board will have hopefully taken a realistic view and along with the exciting initiatives announced around Dale Futures, decided to concentrate their immediate resources on growth from a solid baseline rather than £1000s spent with little prospect of a return on that investment next Thursday | |
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| Southend (H) on 23:15 - May 11 with 2816 views | 442Dale |
| Southend (H) on 23:00 - May 11 by D_Alien |
That's a different discussion
In terms of marketing the Southend fixture, the board will have hopefully taken a realistic view and along with the exciting initiatives announced around Dale Futures, decided to concentrate their immediate resources on growth from a solid baseline rather than £1000s spent with little prospect of a return on that investment next Thursday |
Good results and a game that means something is proven to bring in more fans, we all already know this - the Hartlepool fixture being the best recent example which saw our biggest home league crowd of the season bar Oldham. The excellent performance will have hopefully ensure many are there again on Thursday.
When it comes to raising our fanbase consistently it’s something we’ve fallen short on for decades so giving the new regime time to implement those longer term plans is the important thing. It was a discussion during the Hill L1 years that it has to be done with a plan and also a view that we will one day become rubbish again.
But we didn’t make hay while the sun shone. | |
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| Southend (H) on 23:22 - May 11 with 2791 views | Sandyman |
| Southend (H) on 22:22 - May 11 by D_Alien |
Precisely
Surprised that those advocating an extensive marketing campaign (at this stage) can't see this
In that respect, the repercussions of the Spennymoor debacle linger on, as those who saw it for what it was understood at the time - and i'm not just talking about the result
Only positive performances - in key fixtures - can change that [Post edited 11 May 22:34]
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Indeed. The attendance for the next home game after the Spennymoor debacle was awful. We beat Eastleigh 4-0 that day and played well. But so p!$$p00r was the display in the FA trophy in front of a good crowd, encouraged to attend with positive advertising, even season ticket holders were staying away for Eastleigh, never mind occasional fans. That's "The Spennymoor Effect", and the finger points at the manager.
Recent games here on live broadcast TV, or those of a high profile have seen the team turn to water over the non-league seasons. The manager MUST address this failing before Thursday. |  | | |
| Southend (H) on 23:22 - May 11 with 2791 views | D_Alien |
| Southend (H) on 23:15 - May 11 by 442Dale |
Good results and a game that means something is proven to bring in more fans, we all already know this - the Hartlepool fixture being the best recent example which saw our biggest home league crowd of the season bar Oldham. The excellent performance will have hopefully ensure many are there again on Thursday.
When it comes to raising our fanbase consistently it’s something we’ve fallen short on for decades so giving the new regime time to implement those longer term plans is the important thing. It was a discussion during the Hill L1 years that it has to be done with a plan and also a view that we will one day become rubbish again.
But we didn’t make hay while the sun shone. |
It's no good spending money on "preaching to the converted" i.e. those who may have overcome their disillusionment and returned to the COA to see better performances - a few hundred at most. They'll likely be there on Thursday anyway (we've sold c.3k home tickets)
I can only reiterate - the type of marketing campaign this thread suggests has been neglected would achieve little except resources wasted which are better deployed more wisely elsewhere... at this point in time
Hopefully, that will change, at which point marketing is something i'm pretty damn sure the Ogdens won't be neglectful of. Indeed, to suggest they are being neglectful is in some sense disrespectful | |
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| Southend (H) on 00:11 - May 12 with 2724 views | James1980 |
How much did the A4 posters for the Spennymoor game cost to produce? | |
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| Southend (H) on 00:27 - May 12 with 2717 views | Shun |
| Southend (H) on 23:22 - May 11 by D_Alien |
It's no good spending money on "preaching to the converted" i.e. those who may have overcome their disillusionment and returned to the COA to see better performances - a few hundred at most. They'll likely be there on Thursday anyway (we've sold c.3k home tickets)
I can only reiterate - the type of marketing campaign this thread suggests has been neglected would achieve little except resources wasted which are better deployed more wisely elsewhere... at this point in time
Hopefully, that will change, at which point marketing is something i'm pretty damn sure the Ogdens won't be neglectful of. Indeed, to suggest they are being neglectful is in some sense disrespectful |
‘Suggesting has been neglected’? There’s no suggestion, anyone who lives in the town can see it plainly has been neglected. A scroll through Twitter will show you the same reflection. I work with people across the town and I’m not exaggerating when I say I haven’t spoken to a single person who’s aware of this game. These are football fans. Ones that aren’t necessarily Dale fans but would, by their own admission, be enticed if a bit of effort was put in.
You said in an earlier post that only positive performances in key fixtures will improve attendance. This is a key fixture, but if there’s nobody there to witness this hopefully positive performance then how can that improve attendance? Word of mouth can only go so far.
‘Last time we had a big crowd we played poorly and the crowd dipped for the next match’ is such a poor, lazy excuse. | | | |
| Southend (H) on 00:49 - May 12 with 2699 views | D_Alien |
| Southend (H) on 00:27 - May 12 by Shun |
‘Suggesting has been neglected’? There’s no suggestion, anyone who lives in the town can see it plainly has been neglected. A scroll through Twitter will show you the same reflection. I work with people across the town and I’m not exaggerating when I say I haven’t spoken to a single person who’s aware of this game. These are football fans. Ones that aren’t necessarily Dale fans but would, by their own admission, be enticed if a bit of effort was put in.
You said in an earlier post that only positive performances in key fixtures will improve attendance. This is a key fixture, but if there’s nobody there to witness this hopefully positive performance then how can that improve attendance? Word of mouth can only go so far.
‘Last time we had a big crowd we played poorly and the crowd dipped for the next match’ is such a poor, lazy excuse. |
I used the term "suggested" when i should've said "claimed"
Marketing hasn't been "neglected" and i've put forward the reasons why
So you're claiming that the Ogdens, who've built a massive fortune due in no small measure to marketing expertise, have been neglectful. I also said "in some sense" disrespectful but i'll pull no punches this time - it's downright disrespectful
I don't need to repeat the points made about why. The "football fans" you know in the town aren't up to much if they're unaware of next Thursday's fixture, and if they need "enticing" with a bit of marketing they're sporting illiterates
I guess you'll have let them know what's happening? And they're still not coming? That's about all you're really saying
Thursday is a key fixture - yes, and one in which we need to demonstrate the kind of impetus in our game which will put the Spennymoor horror behind us. Until we can start to do that consistently, the stayaways just won't be interested, no matter how much resources are spent on marketing
The superb initiatives being brought to light by the Ogdens don't deserve to be sullied by this thread. It's taken some pushback to put this point in such stark terms, but there we are | |
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| Southend (H) on 00:58 - May 12 with 2691 views | James1980 |
| Southend (H) on 00:49 - May 12 by D_Alien |
I used the term "suggested" when i should've said "claimed"
Marketing hasn't been "neglected" and i've put forward the reasons why
So you're claiming that the Ogdens, who've built a massive fortune due in no small measure to marketing expertise, have been neglectful. I also said "in some sense" disrespectful but i'll pull no punches this time - it's downright disrespectful
I don't need to repeat the points made about why. The "football fans" you know in the town aren't up to much if they're unaware of next Thursday's fixture, and if they need "enticing" with a bit of marketing they're sporting illiterates
I guess you'll have let them know what's happening? And they're still not coming? That's about all you're really saying
Thursday is a key fixture - yes, and one in which we need to demonstrate the kind of impetus in our game which will put the Spennymoor horror behind us. Until we can start to do that consistently, the stayaways just won't be interested, no matter how much resources are spent on marketing
The superb initiatives being brought to light by the Ogdens don't deserve to be sullied by this thread. It's taken some pushback to put this point in such stark terms, but there we are |
I'm not sure any initiatives have been sullied.. I for example wasn't doing so with the question about the posters. That was a simple and effect marketing tool that could have been easily replicated for this game. [Post edited 12 May 1:00]
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| Southend (H) on 02:03 - May 12 with 2648 views | Shun |
| Southend (H) on 00:49 - May 12 by D_Alien |
I used the term "suggested" when i should've said "claimed"
Marketing hasn't been "neglected" and i've put forward the reasons why
So you're claiming that the Ogdens, who've built a massive fortune due in no small measure to marketing expertise, have been neglectful. I also said "in some sense" disrespectful but i'll pull no punches this time - it's downright disrespectful
I don't need to repeat the points made about why. The "football fans" you know in the town aren't up to much if they're unaware of next Thursday's fixture, and if they need "enticing" with a bit of marketing they're sporting illiterates
I guess you'll have let them know what's happening? And they're still not coming? That's about all you're really saying
Thursday is a key fixture - yes, and one in which we need to demonstrate the kind of impetus in our game which will put the Spennymoor horror behind us. Until we can start to do that consistently, the stayaways just won't be interested, no matter how much resources are spent on marketing
The superb initiatives being brought to light by the Ogdens don't deserve to be sullied by this thread. It's taken some pushback to put this point in such stark terms, but there we are |
That last paragraph is quite a stretch, even for you. You must be very limber! The Ogdens are seasoned businessmen, they know how adored and respected they are among the fanbase, they don’t need fantasists on a message board to defend them.
Rather than condescending potential fans, why not try and understand them? I’ve told you I speak to countless people around Rochdale every day, and I’ve told you they aren’t aware of this game. Trust you to find some rhetoric where that’s their fault.
You say you’ve put forward the reasons why marketing hasn’t been neglected. In fact, all you’ve put forward are suggestions why marketing has indeed been neglected. And, as I said, they’re poor, lazy excuses. If you feel it hasn’t been neglected, tell me how. | | | |
| Southend (H) on 02:04 - May 12 with 2647 views | Shun |
| Southend (H) on 00:58 - May 12 by James1980 |
I'm not sure any initiatives have been sullied.. I for example wasn't doing so with the question about the posters. That was a simple and effect marketing tool that could have been easily replicated for this game. [Post edited 12 May 1:00]
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They haven’t, James. It’s bizarre that anyone’s come to that conclusion. | | | |
| Southend (H) on 02:59 - May 12 with 2611 views | James1980 |
I don't know if this would have contravened ticket pricing rules but there could have been an incentive during the season ticket holder window that if they purchase two tickets each person would get a fiver voucher for that could be redeemed at one of the food stands or the bar so effectively those tickets would have been discounted by £5. | |
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| Southend (H) on 11:04 - May 12 with 2287 views | D_Alien |
| Southend (H) on 02:03 - May 12 by Shun |
That last paragraph is quite a stretch, even for you. You must be very limber! The Ogdens are seasoned businessmen, they know how adored and respected they are among the fanbase, they don’t need fantasists on a message board to defend them.
Rather than condescending potential fans, why not try and understand them? I’ve told you I speak to countless people around Rochdale every day, and I’ve told you they aren’t aware of this game. Trust you to find some rhetoric where that’s their fault.
You say you’ve put forward the reasons why marketing hasn’t been neglected. In fact, all you’ve put forward are suggestions why marketing has indeed been neglected. And, as I said, they’re poor, lazy excuses. If you feel it hasn’t been neglected, tell me how. |
Not having any of that
Marketing has not been neglected. Look at how the Spennymoor game was well-marketed
On this occasion, and largely due to the repercussions of that performance, marketing (beyond the basics, such as today's email) has been omitted
I trust you understand the difference, and why?
An apology would therefore be in order - not to me, i can cope - but to the owners of the club. Tbf, i'm sure they can cope without one too, but at least it'll indicate you understand why this fixture hasn't been more extensively marketed without being insulting to them [Post edited 12 May 11:08]
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| Southend (H) on 11:12 - May 12 with 2234 views | R17ALE |
I'm not entering any spat, but would respectfully remind spatters marketing and advertising are two entirely different things.
Emails are one form of marketing.
Bus Stop posters are one form of advertising. |  |
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| Southend (H) on 11:21 - May 12 with 2203 views | D_Alien |
| Southend (H) on 11:12 - May 12 by R17ALE |
I'm not entering any spat, but would respectfully remind spatters marketing and advertising are two entirely different things.
Emails are one form of marketing.
Bus Stop posters are one form of advertising. |
I can see the headline:
"Bus stop posters used to wipe blood spatters off the pavement" | |
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| Southend (H) on 11:29 - May 12 with 2171 views | TVOS1907 |
| Southend (H) on 11:12 - May 12 by R17ALE |
I'm not entering any spat, but would respectfully remind spatters marketing and advertising are two entirely different things.
Emails are one form of marketing.
Bus Stop posters are one form of advertising. |
Have you got a link to a forum where Bus Stop posters post? |  |
| If you don't know why your posts keep getting downvoted, there's no hope for you. |
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| Southend (H) on 11:44 - May 12 with 2139 views | dawlishdale |
I was in the town centre over the weekend, and visited several pubs. Apart from the usual Dale fans who I've known for years; I only spoke to one person who knew we were in the play offs, and he thought it was on Saturday.
Hoping for a decent crowd but doubt it will be anywhere near the FA Trophy semi final figure. | | | |
| Southend (H) on 12:08 - May 12 with 2077 views | EllDale |
Do you mean the officially announced attendance or the number of people who actually got in without being properly recorded? Anecdotal and alleged of course. | | | |
| Southend (H) on 14:17 - May 12 with 1852 views | TalkingSutty |
| Southend (H) on 11:44 - May 12 by dawlishdale |
I was in the town centre over the weekend, and visited several pubs. Apart from the usual Dale fans who I've known for years; I only spoke to one person who knew we were in the play offs, and he thought it was on Saturday.
Hoping for a decent crowd but doubt it will be anywhere near the FA Trophy semi final figure. |
The number of once loyal fans who no longer attend games is something i find perplexing, never mind the general public. I'm not including those who are financially strapped obviously. We all fought tooth and nail to save the club, we have the best owners we could ever wish for, a manager who despite criticism over how we play at times has also shown his team can also put in some cracking performances. He's a young manager who has the capabilities to analyse this season and identify how he can improve, he isn't the finished article. A boardroom which has now been boosted with quality people and some good staff recruitment and a future plan in place that is achievable. I would also suggest that this current squad of players is the most likeable we've had in a very long time. Over the decades there have been times when you could sort of understand why fans stayed away from games but to do so now after all we've been through over the last few years is something I find incredulous. It's bizzare that loyal Dale fans would even contemplate that. With season ticket renewal upon us i hope the ones that have deliberately stayed away can re-evaluate their decision and start supporting the club again, we need you. Draw a line under the past, don't bear grudges and be part of the new era. [Post edited 12 May 14:19]
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| Southend (H) on 15:42 - May 12 with 1715 views | Dale_4_Life |
| Southend (H) on 14:17 - May 12 by TalkingSutty |
The number of once loyal fans who no longer attend games is something i find perplexing, never mind the general public. I'm not including those who are financially strapped obviously. We all fought tooth and nail to save the club, we have the best owners we could ever wish for, a manager who despite criticism over how we play at times has also shown his team can also put in some cracking performances. He's a young manager who has the capabilities to analyse this season and identify how he can improve, he isn't the finished article. A boardroom which has now been boosted with quality people and some good staff recruitment and a future plan in place that is achievable. I would also suggest that this current squad of players is the most likeable we've had in a very long time. Over the decades there have been times when you could sort of understand why fans stayed away from games but to do so now after all we've been through over the last few years is something I find incredulous. It's bizzare that loyal Dale fans would even contemplate that. With season ticket renewal upon us i hope the ones that have deliberately stayed away can re-evaluate their decision and start supporting the club again, we need you. Draw a line under the past, don't bear grudges and be part of the new era. [Post edited 12 May 14:19]
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Agreed we all move forward together.
It will take time.
The club do make silly mistakes though mixed up with some really encouraging stuff.
Iron out the obvious areas for improvement and keep moving forward. This will in no time present Spotland as a more than decent 2 hours or so of entertainment on any given match day. | | | |
| Southend (H) on 23:29 - May 12 with 1230 views | James1980 |
| Southend (H) on 14:17 - May 12 by TalkingSutty |
The number of once loyal fans who no longer attend games is something i find perplexing, never mind the general public. I'm not including those who are financially strapped obviously. We all fought tooth and nail to save the club, we have the best owners we could ever wish for, a manager who despite criticism over how we play at times has also shown his team can also put in some cracking performances. He's a young manager who has the capabilities to analyse this season and identify how he can improve, he isn't the finished article. A boardroom which has now been boosted with quality people and some good staff recruitment and a future plan in place that is achievable. I would also suggest that this current squad of players is the most likeable we've had in a very long time. Over the decades there have been times when you could sort of understand why fans stayed away from games but to do so now after all we've been through over the last few years is something I find incredulous. It's bizzare that loyal Dale fans would even contemplate that. With season ticket renewal upon us i hope the ones that have deliberately stayed away can re-evaluate their decision and start supporting the club again, we need you. Draw a line under the past, don't bear grudges and be part of the new era. [Post edited 12 May 14:19]
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Is this in part due to loyalty towards former board members, pariahs included? | |
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