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The Project 21:39 - Aug 31 with 2389 viewsWhiterockin

Exactly what is "the project" that everyone is buying into. Modric came on board as did Snoop because they wanted to be part of the project. After talking to the club apparently players signed because they wanted to be part of the project. Is it purely promotion because that is the aim of most of the Championship teams or is it something else?
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The Project on 22:14 - Aug 31 with 1822 viewsdobjack2

Don't worry everyone gets a share.
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The Project on 22:44 - Aug 31 with 1778 viewsKeithHaynes

The project is death or glory disguised in a can of beer.

A great believer in taking anything you like to wherever you want to.
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The Project on 00:28 - Sep 1 with 1694 viewsGixerJack

I’m thinking of starting a project of designing a football top that fits the chest and shoulders but doesn’t show the shape of your bellybutton….. you wanna sign up?.
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The Project on 06:10 - Sep 1 with 1608 viewsSwaneeRiver

My take on The Project is that they are trying to grow the club internationally off the field.
This has to be backed up with success on the field
Interest would wain otherwise
Promotion and sustainable presence in the EPL has to be the end game ( with a trophy or two thrown in for good measure )
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The Project on 06:23 - Sep 1 with 1590 viewsWhiterockin

The Project on 06:10 - Sep 1 by SwaneeRiver

My take on The Project is that they are trying to grow the club internationally off the field.
This has to be backed up with success on the field
Interest would wain otherwise
Promotion and sustainable presence in the EPL has to be the end game ( with a trophy or two thrown in for good measure )


I'm just wondering if it has been sold as, aiming for promotion within three years and when that is achieved a stadium extension paid for by the owners, then growing the club internationally like last time we were in the Premier League. IMO it has to be more than just aiming for promotion.
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The Project on 06:35 - Sep 1 with 1565 viewsSwaneeRiver

The Project on 06:23 - Sep 1 by Whiterockin

I'm just wondering if it has been sold as, aiming for promotion within three years and when that is achieved a stadium extension paid for by the owners, then growing the club internationally like last time we were in the Premier League. IMO it has to be more than just aiming for promotion.


Agree it has to go a step further than what we achieved last time.
Just aiming for promotion won't retain international interest for long
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The Project on 07:11 - Sep 1 with 1511 viewsSwans9

Its better than the last 10y of the next level. Nice to have optimism back at the club at last. I am happy just to sell our best player every season and actually replace them instead of rush buys and free transfers.
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The Project on 07:13 - Sep 1 with 1505 viewsDr_Winston

New Owners will think that £100-150m spent in the short term will give them an asset worth double that and maybe more in the long run, and as with the previous lot there are undoubtedly certain tax advantages in a small loss making investment.

I'd say that was largely it for Snoop too, although he probably also plans to have a bit of fun with it in the process. More of a hobby that might turn a profit eventually.

Modric might actually be in it more for the love of the game. Something football related to get his teeth into when he retires without the pressure of coaching.

Pain or damage don't end the world. Or despair, or f*cking beatings. The world ends when you're dead. Until then, you got more punishment in store. Stand it like a man... and give some back.

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The Project on 07:20 - Sep 1 with 1476 viewsWhiterockin

The Project on 07:13 - Sep 1 by Dr_Winston

New Owners will think that £100-150m spent in the short term will give them an asset worth double that and maybe more in the long run, and as with the previous lot there are undoubtedly certain tax advantages in a small loss making investment.

I'd say that was largely it for Snoop too, although he probably also plans to have a bit of fun with it in the process. More of a hobby that might turn a profit eventually.

Modric might actually be in it more for the love of the game. Something football related to get his teeth into when he retires without the pressure of coaching.


People shouldn't underestimate that the rolling £41.5M equates to nearly £14M a season that our owners are putting into the club just to keep us afloat. I'm not sure our previous local owners would have been able to sustain that level of losses over a period of time.
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The Project on 07:31 - Sep 1 with 1437 viewsDr_Winston

The Project on 07:20 - Sep 1 by Whiterockin

People shouldn't underestimate that the rolling £41.5M equates to nearly £14M a season that our owners are putting into the club just to keep us afloat. I'm not sure our previous local owners would have been able to sustain that level of losses over a period of time.


No way Jenkins and Co could have done it for even a season. Would have wiped them all out, Morgan included. None of them had that much capital available.

It is worth noting that despite everything Kaplan and Co kept putting it in too when they could easily have gone down the Chansiri route.

Pain or damage don't end the world. Or despair, or f*cking beatings. The world ends when you're dead. Until then, you got more punishment in store. Stand it like a man... and give some back.

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The Project on 08:14 - Sep 1 with 1383 viewsheatwave

Please don't use that ''P'' word it brings back nightmares of a certain manager.
Let's use ''target'' or something similar.
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The Project on 08:38 - Sep 1 with 1322 viewssw02sea

The Project on 08:14 - Sep 1 by heatwave

Please don't use that ''P'' word it brings back nightmares of a certain manager.
Let's use ''target'' or something similar.


I was thinking the exact same thing 😩
I see he’s at it again with The Gers 🥱
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The Project on 09:00 - Sep 1 with 1266 viewsonehunglow

Bournemouth have a super wealthy owner
I’m struggling to see how the level of income Eastham able to compete at the top table
It’s just incredible

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The Project on 09:25 - Sep 1 with 1205 viewssw02sea

The Project on 08:38 - Sep 1 by sw02sea

I was thinking the exact same thing 😩
I see he’s at it again with The Gers 🥱


If you on Facebook, The project has turned into a Tanker.
https://www.facebook.com/share/v/1CiwBxoV3q/?mibextid=wwXIfr
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The Project on 10:48 - Sep 1 with 1103 viewsBoundy

I've worked a quite a few projects , major refurbishments ,new infrastructure so I've always equated a project to an inanimate object(s) so I can can never understand why the term project is used to describe the development of human beings ,such as footballers .Maybe its just me but whenever I hear the term used as a description I always think of Young Frankenstein or something similar ,mind you the Club has had its far share of horror stories.

"In a free society, the State is the servant of the people—not the master."

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The Project on 11:19 - Sep 1 with 1068 viewsBoundy

The Project on 09:25 - Sep 1 by sw02sea

If you on Facebook, The project has turned into a Tanker.
https://www.facebook.com/share/v/1CiwBxoV3q/?mibextid=wwXIfr


Wasn't that misspelt ?

"In a free society, the State is the servant of the people—not the master."

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The Project on 13:00 - Sep 1 with 971 viewsReslovenSwan1

The Project on 07:20 - Sep 1 by Whiterockin

People shouldn't underestimate that the rolling £41.5M equates to nearly £14M a season that our owners are putting into the club just to keep us afloat. I'm not sure our previous local owners would have been able to sustain that level of losses over a period of time.


They certainly could have but did not want to. Their model was based on the perceived genius if Huw Jenkins. It f he can get Swansea to the PL on no investment think what he could have done with a modestly enhanced transfer budget

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The Project on 14:25 - Sep 1 with 895 viewsjohnlangy

When HJ and the others took control of the Club all those years ago their 'project' at the time was 'Save the Club'. Nothing more. No other thoughts/ideas/projects would count for anything if that wasn't achieved.

Once that was successful they would then have thought what more can we achieve. And without being able to ask them the question i'd imagine they thought it would be an absolute dream to get to the Championship. That was probably the limit of their imagination at the time. Then they reached the PL.

So then they had an absolute global brand behind what they'd achieved but, at the end of the day they were still just local businessmen. Successful but still just at a local level. Out of their depth ? Unable to take the Club further hence the initial sale ?

Compare that with the current owners. Their first thought I would imagine with all they do in business is with a global outlook. Owning a football club in the championship wouldn't fit with that. Promotion to the PL has to be their target otherwise there's no point.

So that might be the 'project'. Getting to the PL. At least that would be the level our minds would work at. We'd all be hysterically happy to get there again. But would getting to the PL and just sitting there be enough for them ?

In their minds they may be thinking what can we do next, what extra level can we get to after reaching the PL.

Next level would involve infrastructure investment - bigger stadium to start with.

One of the questions many people probably asked when they bought the Club would have been why Swansea ? Swansea's not that big. And it's out in the sticks sort of, the end of the line. What about Clubs in bigger cities ? Couldn't they achieve more with them ?

It might be that they bought BECAUSE we're 'at the end of the line'. The Brady bunch bought and are investing hugely in Birmingham. But just up the road are Aston Villa, Wolves, West Brom, Walsall ( ). Here we've got the whole of West Wales. There's a few saddos like Pembroke Alan down West but all that area is essentially Swansea in football terms.

The problem with that is, for the most part, when we were in the PL very few of them could get tickets. If that is part of the 'project' then a bigger stadium is essential.

And they may possibly say that where the Liberty is sited doesn't have the space for all their plans. So lets go to Velindre and build something really exciting which would be so much easier access wise from West Wales and also from the East. And big enough to accommodate as many as want to come.

Just a few thoughts
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The Project on 14:41 - Sep 1 with 879 viewsjohnlangy

The Project on 06:23 - Sep 1 by Whiterockin

I'm just wondering if it has been sold as, aiming for promotion within three years and when that is achieved a stadium extension paid for by the owners, then growing the club internationally like last time we were in the Premier League. IMO it has to be more than just aiming for promotion.


' IMO it has to be more than just aiming for promotion.'

You'll like my post then
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The Project on 14:43 - Sep 1 with 876 viewsDr_Winston

A stadium in Felindre would be horrific. Out in the middle of nowhere with only two pubs within a couple of miles.

Pain or damage don't end the world. Or despair, or f*cking beatings. The world ends when you're dead. Until then, you got more punishment in store. Stand it like a man... and give some back.

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The Project on 15:11 - Sep 1 with 826 viewsSullutaCreturned

The Project on 14:43 - Sep 1 by Dr_Winston

A stadium in Felindre would be horrific. Out in the middle of nowhere with only two pubs within a couple of miles.


You're not thinking big enough. To start with it is close to the motorway and transport links can be improved, buses like they do in Leeds every home game that ferry thousands of people around the area.

The pubs, well they are dying out but at a new build ground they can build their own and make ALL the profit from beer and food sales. A genuinely captive audience, all they have to do is get the quality and procong right.

I;m not saying thats the plan or anything like it and to get to that point it'll take an astounding amount f hard work AND good luck BUt I guess it's possible.
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The Project on 15:41 - Sep 1 with 784 viewsBoundy

The Project on 15:11 - Sep 1 by SullutaCreturned

You're not thinking big enough. To start with it is close to the motorway and transport links can be improved, buses like they do in Leeds every home game that ferry thousands of people around the area.

The pubs, well they are dying out but at a new build ground they can build their own and make ALL the profit from beer and food sales. A genuinely captive audience, all they have to do is get the quality and procong right.

I;m not saying thats the plan or anything like it and to get to that point it'll take an astounding amount f hard work AND good luck BUt I guess it's possible.


Brighton's ground isn't exactly in the heart of town .
When we were in the PL Velindre was often discussed when the topic was ground extension, the land is there w but there is talks or maybe they've started about building one of Swansea's largest housing estate.

"In a free society, the State is the servant of the people—not the master."

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The Project on 15:54 - Sep 1 with 761 viewsDr_Winston

The Project on 15:11 - Sep 1 by SullutaCreturned

You're not thinking big enough. To start with it is close to the motorway and transport links can be improved, buses like they do in Leeds every home game that ferry thousands of people around the area.

The pubs, well they are dying out but at a new build ground they can build their own and make ALL the profit from beer and food sales. A genuinely captive audience, all they have to do is get the quality and procong right.

I;m not saying thats the plan or anything like it and to get to that point it'll take an astounding amount f hard work AND good luck BUt I guess it's possible.


Nah. These out or town type stadiums are all a bit soulless to me. Great for parking, expansion room etc, but they lose something when they're not at least near where people are.

Pain or damage don't end the world. Or despair, or f*cking beatings. The world ends when you're dead. Until then, you got more punishment in store. Stand it like a man... and give some back.

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The Project on 16:40 - Sep 1 with 686 viewsKeithHaynes

The Project on 15:54 - Sep 1 by Dr_Winston

Nah. These out or town type stadiums are all a bit soulless to me. Great for parking, expansion room etc, but they lose something when they're not at least near where people are.


Those days of getting your trainers all piss stained and a dodgy Peters pie are long gone after five slurps in the Gari 😉

A great believer in taking anything you like to wherever you want to.
Blog: Do you want to start a career in journalism ?

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The Project on 17:22 - Sep 1 with 628 viewsmax936

The Project on 15:11 - Sep 1 by SullutaCreturned

You're not thinking big enough. To start with it is close to the motorway and transport links can be improved, buses like they do in Leeds every home game that ferry thousands of people around the area.

The pubs, well they are dying out but at a new build ground they can build their own and make ALL the profit from beer and food sales. A genuinely captive audience, all they have to do is get the quality and procong right.

I;m not saying thats the plan or anything like it and to get to that point it'll take an astounding amount f hard work AND good luck BUt I guess it's possible.


There's nothing around Brightons American Express Stadium

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